Apple Is the Boost Smartphone Recycling Needs

 
 
By Michelle Maisto  |  Posted 2013-06-18 Email Print this article Print
 
 
 
 
 
 
 
 

Apple is rumored to be working on a deal with Brightstar—a third party that handles device distribution, marketing services, channel management and more for device makers—to run a new buyback and recycling effort. Companies like Nokia and Sprint have been pushing recycling efforts for years, citing the environmental impact, but newer companies like SellCell and eleGreen are educating consumers about the dollar value of the devices cluttering their desk drawers. According to a survey commissioned by SellCell, the No. 1 reason people don't recycle is they don't know what to do with their devices (44 percent said so). Nearly 20 percent said they don't know how to wipe all data from their devices and 23 percent said they were afraid their personal data would be jeopardized. Over the next year, SellCell plans to educate consumers about device recycling—an effort Apple can help with. Strategy Analytics Executive Director Neil Mawston told eWEEK: "If Apple can expand its recycling program, ease fears about data privacy and make payments for old phones relatively enticing, we expect the recycling rate for all smartphones worldwide to increase during 2014."

 
 
 
  • Apple Is the Boost Smartphone Recycling Needs

    by Michelle Maisto
    1 - Apple Is the Boost Smartphone Recycling Needs
  • An Apple Trade-In Program Could Boost the Industry

    Bloomberg reported June 7 that Apple plans to hire Brightstar to run a device buyback program. Apple already pays for some older Apple devices and will accept or recycle a variety of products at no cost to consumers.
    2 - An Apple Trade-In Program Could Boost the Industry
  • Growing Apple's Global Footprint With Refurbished iPhones

    The Apple site, like many new buyback Websites, allows users to put in some details about a product and receive a quote. The Brightstar effort will instead focus on getting iPhone users to upgrade to new models, so that Apple can refurbish and resell the older models in emerging markets.
    3 - Growing Apple's Global Footprint With Refurbished iPhones
  • An Apple Buy-In Program Will Create Needed Awareness

    "We are delighted that Apple is getting into the market, as we believe this will help spread needed awareness that old gadgets have real value," said Colin White, managing director of SellCell, a company that acts as a sort of Priceline.com for selling used electronics.
    4 - An Apple Buy-In Program Will Create Needed Awareness
  • SellCell Offers a Best-Price Guarantee

    While sites like eleGreen and Gazelle offer quotes for used devices, SellCell gathers quotes from various purchasers, making it quicker for consumers to find the highest-paying offer.
    5 - SellCell Offers a Best-Price Guarantee
  • Focusing on Corporate and Government Customers

    eleGreen is a device buyback company that would like to focus on major corporations and government offices that are updating fleets of devices but might be hesitant to recycle devices for fear of a data breach. It recently bought back 3,000 phones from a large business customer.
    6 - Focusing on Corporate and Government Customers
  • Confusion, Laziness and Recycling

    Here, another shot of eleGreen's buyback efforts. A study from SellCell found that nearly 20 percent of people said they were too lazy to recycle their devices; 44 percent said they didn't know how to recycle or sell it; and 19 percent said they didn't know how to wipe data from their phones in order to sell them.
    7 - Confusion, Laziness and Recycling
  • Nokia and Recycling

    Before paying for old devices came into vogue, Nokia was emphasizing the environmental importance of recycling them. The metals and elements old phones contain are said to be "300 times richer" than the materials being extracted today. If everyone recycled one phone, says Nokia, it could prevent 370,000 tons of raw materials from being mined.
    8 - Nokia and Recycling
  • If Everyone Recycled One Phone ...

    … the impact of leaving those 370,000 tons of materials in place, says Nokia, would have the equivalent impact of taking 6 million cars off the road for a year. Nokia offers free Nokia Suite software, which helps people organize, store and share the files on their phones, so they can feel good about waving good-bye to them.
    9 - If Everyone Recycled One Phone ...
  • Sprint and Recycling

    Sprint says it's the only carrier that sets specific goals for device recycling. By 2017, it has pledged to collect back 90 percent of what it sells each year. It offers up to a $300 credit toward a new device purchase, for an "eligible" old device from any carrier.
    10 - Sprint and Recycling
  • Still Another Motivation to Recycle

    Sprint works closely with device manufacturers to ensure "thorough removal of data" including call history, email, Short Message Service (SMS) files and Web-history browsing. Sprint also offers the option of enabling customers to donate the proceeds from equipment sales to Project Connect, a fund that promotes free Internet safety resources for kids.
    11 - Still Another Motivation to Recycle
 
 
 
 
 
 
 
 
 
 
 

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