BlackBerry Z10: 10 Reasons Not to Buy the Smartphone

 
 
By Don Reisinger  |  Posted 2013-05-15 Email Print this article Print
 
 
 
 
 
 
 
 

It was no surprise when BlackBerry's Z10 smartphone, which is now available in several major mobile markets around the world, got off to a strong start. But since then, the Z10 hasn't been performing as well as BlackBerry would like. And now it appears that the device, with all of its fine features, including a full touch-screen and the BlackBerry 10 mobile operating system, just won't cut it over the long term. But why? What makes the Z10 so unfulfilling to the average customer—a device that both consumer and enterprise users should ignore? It's not a simple answer. And it's likely one that BlackBerry would like to keep hidden from those who are out there buying products. But the fact is, the BlackBerry Z10 just isn't cutting it. And anyone who understands the mobile market knows that. In the following slides, we're going to analyze the BlackBerry Z10 and find out exactly why it's a product not worth buying. From its ill-fated software to its stiff competition, the Z10 just doesn't appear up to the task of succeeding in today's hotly contested smartphone market. 

 
 
 
  • 1 of

  • BlackBerry Z10: 10 Reasons Not to Buy the Smartphone

    by Don Reisinger
    1 - BlackBerry Z10: 10 Reasons Not to Buy the Smartphone

  • The Software Isn't There 

    There's no debating that BlackBerry made great strides with its latest software release, BlackBerry 10. However, it's still not up to the level of Android or iOS. And until it actually hits that level, it's hard to see how the Z10 would be a good option for today's customers. 
    2 - The Software Isn't There 

  • The Design Can't Match Up 

    When examining the smartphone market, the Z10 isn't in the same category as the Apple iPhone 5 or Samsung Galaxy S 4 in terms of design. The device's prominent screen is nice and its black finish is attractive, but it's still no iPhone or Galaxy handset. The design just isn't there. And that matters to consumers, especially. 
    3 - The Design Can't Match Up 

  • BlackBerry Is a Major Question Mark

    One of the key reasons many people and companies aren't investing in the Z10 is their uncertainty about BlackBerry's future. The company continues to say that it's just fine, but its performance has yet to prove that. Until BlackBerry can prove its own solid footing, the Z10 will have trouble getting off the ground. 
    4 - BlackBerry Is a Major Question Mark

  • Wait on the iPhone 5S 

    A lot of customers aren't buying smartphones right now because they're waiting to see what Apple might offer up in its next handset release, the iPhone 5S. That device, which is slated to launch this summer, will likely come with the same design as its predecessor, but add a better processor, an improved camera and other key features most customers want. Why buy a Z10 now when a better device is just around the corner? 
    5 - Wait on the iPhone 5S 

  • What About the Galaxy S 4?   

    Samsung's Galaxy S 4 is another one of those products that could cause all kinds of trouble for BlackBerry. The device is arguably the best smartphone ever released, offering a 5-inch display, a 13-megapixel camera and touchless control of on-screen action. The Galaxy S 4 is essentially the device that BlackBerry wishes it thought of releasing. 
    6 - What About the Galaxy S 4?   

  • App Availability 

    The BlackBerry application marketplace leaves much to be desired. Sure, there are more apps in the store than ever, but let's not forget that Apple's App Store and the Google Play marketplace have far more programs available to users. Until BlackBerry catches up, the Z10 is in trouble. 
    7 - App Availability 

  • The Corporate World Doesn't Need It 

    The corporate world has made no indication that it's enticed by the BlackBerry Z10. The device is nice looking and all, but what does it really deliver to corporate customers who would make them want to use it? According to recent surveys, the iPhone and Android are now making significant inroads into the enterprise. And BlackBerry is being left behind as a result. Even the Z10 can't stop that. 
    8 - The Corporate World Doesn't Need It 

  • Some Would Prefer the Q10 

    The other issue for BlackBerry is that the company's core customers have spent years loving its phones' QWERTY keyboard—something being offered in the company's other new device, the Q10. For old-time fans of the BlackBerry handsets, the Q10 is the way to go, not the Z10. 
    9 - Some Would Prefer the Q10 

  • Android Is Getting Better and Better 

    Another issue for BlackBerry is that the company's software isn't exactly lighting the world on fire like it once did. Android, once considered the third-best option in the mobile space, is now truly the second (if not first) best option. Android is getting better and better. And an increasing number of customers are responding favorably to that. 
    10 - Android Is Getting Better and Better 

  • The Same Goes for iOS 

    Apple's iOS is simply superior to BlackBerry 10 in most ways. The operating system is easier to use, it has a better design and from a productivity perspective, it's not lacking in the least. Apple's iOS is simply the OS that BlackBerry wishes it was offering to its customers. 
    11 - The Same Goes for iOS 
 
 
 
 
 
 
 
 
 
 

61 Comments for "BlackBerry Z10: 10 Reasons Not to Buy the Smartphone"

  • IT mamager September 17, 2013 6:30 am

    You people are joking? Blackberry and RIM are dead...Their main point were Blackberry Enterprise Server, security and ease of use. All of that is gone now. For IT - you need to bin your old BES server and install new and glitchy infrastructure not knowing for how long the support will be alive. I tried - spent tons of thousands pounds on the new hardware only to be stuck in the continuous loop of ball throwing between Microsoft and RIM support. Good luck for all undermanned IT depts. out there... Security is gone with MS ActiveSync - it depends now on the email provider... Ease of use - this is the biggest joke of all times. I had been setting up and using Blackberries, iPhones and Android phones since 2006. BB 10 OS is the most un-intuitive, garbled OS I ever came across. Android and iPhone have HOME button - you can back-step from anywhere. New Blackberry 10 - no BLACKERRRY, GO or CANCEL buttons anymore - why? You in the middle of typing text message, and somebody calling you. One swipe - and you boss gets the message you've been typing for your girlfriend. Sweet!

  • Marcos Paulino September 15, 2013 6:50 pm

    This review seems to come from someone who doesn't use his smartphone for any productive value. IOS has positioned all their devices as premium product for the consumer market, and apple can pretty much charge whatever they want for their devices, and people ara paying it. But....reading some of the comments above, I see I'm not alone in my sentiment. To write an article like this, you have to have used all 4 of the mainstream os's and phones. In the end, you'll find out the following: The fastest and best handheld is BY far the z10. The best camera goes to thr nokia lumia, but the z10's camera falls short of amazing, I dont us my hd camera or dslr as much anymore. Blackberry world is lacking, but the Z10, can run many android apps out of the box, which means that adding both of these marketplaces together, they beat apple's. The Q10 offers a nice transition for the traditional BlackBerry user, but, they wont be disappointed with the z10 virtual keyboard, there is also the tradeoff with the screen size. Lastly, for those that like to get stuff done, they will love the new OS, as they will find that bb10 offers ios, windows and android in one os. Bb10 is nothing like bb7, its a completely new os. Bottom line, it all comes down to personal choice. Notice I didn't put down any of the other os's to make my points. My suggestion to you is, try each one and make your own choices, and learn once and for all, to be careful of what you read online...

  • Peter Johnson September 05, 2013 1:40 am

    This article is an utter joke, absolutely no journalistic value, and devoid of any real substance. The author is basically saying " never mind your own requirements, go be a sheep and get an iPhone or Samsung". No mention of any other Android handset manufacturer, either. The number of apps in their respective app stores is irrelevant. Try searching for "music player" in Google Play store. The last time I did it I got 8500+ results back. How in the world is a consumer expected to sort through that lot? Do the same search in Apple's App Store and you get 1700+ results. Reviewers - and potential handset buyers - are putting too much emphasis on the number of apps. Take out a lot of the duplication, low quality, fart/burp/plain-stupid apps then tell me how big the app stores are. I've used an iPhone. I've used Android handsets. I've used a Z10 and can say that it is easily the best phone I've used in a very long time. The interface is slick and fast, call quality is good, it is secure, it does proper push email and all the IM clients that I need (BBM, WhatsAPP) are available, and the music player is pretty good too. To anyone looking at new handsets: Look at your requirements, then make an informed decision, just don't be a sheep based on this article.

  • onut August 24, 2013 7:10 am

    this review was ridiculous

  • Marvin R August 14, 2013 3:34 pm

    it is obvious that some people just talk out of their asses.. this article proves my point.

Leave a Comment

 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
 
 
 
 
Rocket Fuel