Google Glass Faces Market Barriers: 10 Factors That Could Hold it Back

 
 
By Don Reisinger  |  Posted 2013-05-09 Email Print this article Print
 
 
 
 
 
 
 
 

Google Glass is on the minds of just about every technology nerd out there. The device, which is worn like a pair of glasses, allows users to do everything from snapping photos to recording video. Google Glass is designed to replace cameras, smartphones and perhaps other devices as the primary form of communication and data transmission on an individual's person. According to Google, it's the next logical step for wearable technology and will entice quite a few customers to buy it. But what if Google Glass doesn't actually succeed in attracting customers? As nice as the idea might sound, there are still a number of market barriers that could cause Google Glass to stumble at the starting gates. Google Glass is an ambitious project that while it will win adherents is also making other potential users question whether it is practical. eWEEK examines the factors that could hold back Google Glass. From market factors to Google's own missteps, it's possible that Google Glass won't actually reach the level of success so many think it will.

 
 
 
  • Google Glass Faces Market Barriers: 10 Factors That Could Hold it Back

    by Don Reisinger
    1 - Google Glass Faces Market Barriers: 10 Factors That Could Hold it Back
  • Will Google Glass Be Affordable?

    The big question mark right now is whether Google Glass will actually be affordable for today's consumers who might be interested in the device. Google hasn't said how much the technology will cost, but since it's a first run and has so many advanced features, it could be awfully expensive. And that could hold it back.
    2 - Will Google Glass Be Affordable?
  • How Well Will the Glasses Fit?

    Google says that Glass has adjustments that will allow the glasses to fit on just about anyone's head. But what if the search giant is wrong? Professional optometrists have to make adjustments for nearly every pair of glasses they sell. The fit is extremely important. If Google Glass isn't comfortable, it will be in deep, deep trouble.
    3 - How Well Will the Glasses Fit?
  • Google Glass: A Fashion Statement

    Google Glass needs to be a fashion statement. If people are to wear the glasses around town, they want to believe that they look good wearing the device. If that doesn't happen, Google Glass will fail miserably.
    4 - Google Glass: A Fashion Statement
  • Trouble If Google Glass Becomes the Geek's Favorite

    Google Glass is at risk of being the geek's favorite device, and one that everyone else looks at as an unnecessary joke. Although the people formerly known as "geeks" are now more numerous in number and are actually considered "cool" in social circles, Google Glass might take it a bit too far. And that could hurt the technology.
    5 - Trouble If Google Glass Becomes the Geek's Favorite
  • A Lack of a Wearable Tech Revolution

    Although wearable technology has been around for a long time, it's yet to really take off. What Google needs is a wearable tech revolution, in which some other company does something special to appeal to a broad market base. Google Glass just might not do it.
    6 - A Lack of a Wearable Tech Revolution
  • When Will the Glasses Launch?

    Google hasn't put an exact date on when Google Glass will launch. Considering it's an ideal option for those who are on the road, it might be better for Google to launch Glass in the spring or summer. Then again, Google might want to appeal to the holiday shopping crowd. Either way, Google will have to get the timing right.
    7 - When Will the Glasses Launch?
  • Google Glass Features Aren't Exactly Lighting the World on Fire

    Google Glass doesn't exactly come with the greatest specifications. In fact, the technology only supports WiFi b/g, and with only 12GB of usable memory, it won't be long before images and video load that up. Plus, its camera is just 5 megapixels and its video recording can only handle 720p HD.
    8 - Google Glass Features Aren't Exactly Lighting the World on Fire
  • Application Developers Must Sign Up

    Google needs application developers in order to get Google Glass into the hands of more consumers. The open-source-development community is champing at the bit to see what they can do with Google Glass. Google should allow them to do that. The more apps that are available to Google Glass, the better.
    9 - Application Developers Must Sign Up
  • Getting Over the Initial Hype Can Be Difficult

    When Google Glass launches, it'll be all the talk in the industry, and people who buy it will find out just how cool the technology is when they break it out of the box. However, it's not immediately clear whether Google Glass can stand up over the long haul. Will Google Glass still be useful months down the road? Will it collect dust in its protective case? Google needs to make Glass a true companion for all customers. If it doesn't, Glass will fail.
    10 - Getting Over the Initial Hype Can Be Difficult
  • Where's the Practicality in It?

    Perhaps the biggest hurdle Google will need to overcome is proving that Google Glass is even practical. How many people really want to wear eyeglasses that can do all that Google Glass can? Some people will simply find that Google Glass is impractical. And in some ways, they might be right.
    11 - Where's the Practicality in It?
 
 
 
 
 
 
 
 
 
 
 

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