Surface Pro Is No Bargain Even After $100 Price Cut: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2013-08-07 Email Print this article Print
 
 
 
 
 
 
 
 

Microsoft's Surface Pro tablet is now $100 cheaper after the software giant cut the price in belated recognition that it had to provide greater value to convince customers to buy the tablet. But whether the tablet, which comes with a nice design and beautiful display, is actually delivering more value is up for debate. Microsoft, of course, argues that it is. But even customers who like the idea of buying a Surface Pro aren't sold on the idea of paying $799 for a device that, by all measure, isn't quite as good as some of its best competitors. Thus Microsoft might still have a hard sell on its hands. Yes, the Surface Pro is better than the Surface RT and yes, the Surface Pro is now more affordable, but what else is there to truly like about the tablet? By the look of things, the Surface Pro is little more than a second-rate tablet that has little or no chance of actually gaining significant share in a market crowded with high-quality tablets. Those might be harsh words, but Microsoft needs to step up its game or face the very real prospect of never gaining solid footing in tablets. This slide show will present the reasons why consumers and enterprise users will likely ignore the cheaper Microsoft Surface Pro.

 
 
 
  • Surface Pro Is No Bargain Even After $100 Price Cut: 10 Reasons Why

    By Don Reisinger
    0-Surface Pro Is No Bargain Even After $100 Price Cut: 10 Reasons Why
  • The Surface Pro Is Still Expensive

    The Surface Pro is no bargain. The tablet might have dropped $100, but it's still being offered for $799, putting it in line with the high end of some of today's most popular tablets, like Apple's iPad. If the Surface Pro is to be successful, it'll need to come down in price once again.
    1-The Surface Pro Is Still Expensive
  • It's Running Windows 8, Folks

    No price drop can change the single biggest issue with the Surface Pro: It's running an operating system, Windows 8, that most customers just don't like. Microsoft's issue with the Surface Pro, in other words, might have more to do with Windows and less to do with its own hardware.
    2-It's Running Windows 8, Folks
  • The Device Itself Hasn't Changed

    Still, the Surface Pro's hardware isn't necessarily the best product on the market today. The device is bulky, and although its screen is quite nice, it's not on the same level as Apple's Retina display. The tablet is also somewhat heavy, making it less appealing to travelers. Simply put, the Surface Pro needs a makeover.
    3-The Device Itself Hasn't Changed
  • Windows 8.1 Isn't Available Yet

    Following on the idea that Windows 8 is hurting the Surface Pro, we must acknowledge that Windows 8.1, the next version of that operating system, could be a huge selling point for the device. According to reports, Windows 8.1 will be a far better platform. And if so, the Surface Pro will sell better. But until then, customers shouldn't jump at the chance to use a poorly conceived operating system.
    4-Windows 8.1 Isn't Available Yet
  • An Update Is Coming in the Fall

    If the rumors are true, Microsoft plans to release a new Surface at some point later this year that will come with many of the upgrades the tablet needs. Whether that will be a Surface RT or a Surface Pro, however, is unknown. And until it stays unknown, it's best to wait and see what Microsoft might offer up later this year.
    5-An Update Is Coming in the Fall
  • The Price Will Be Reduced Even Further

    Once Microsoft realizes that the Surface Pro's price cut did little to actually improve sales, the company will almost undoubtedly cut its price again. Don't forget: The back-to-school and holiday shopping seasons are approaching fast. And the last thing Microsoft will want to do is allow Apple and Samsung to steal all of the market share. Look for another price cut sooner rather than later.
    6-The Price Will Be Reduced Even Further
  • A Galaxy Note Is Around the Corner

    Samsung is holding its Unpacked event on Sept. 4, when the company is expected to announce a new Galaxy Note. Because that device supports a stylus like the Surface Pro and comes with a better software platform and improved hardware, wasting money on the Surface Pro right now doesn't sound like a great idea.
    7-A Galaxy Note Is Around the Corner
  • The iPad Delivers the Best Overall Value

    Looking at the value argument, it's hard to see how anyone can possibly say that the Surface Pro can come anywhere close to the iPad. Apple's tablet has better software, it's priced right and its app support is simply outstanding. When it comes to value for the money, the iPad wins out.
    8-The iPad Delivers the Best Overall Value
  • It'll Kill Corporate Productivity

    Corporate productivity is everything for the enterprise. That's why the Surface Pro has proven so unpopular in the corporate world. The device lacks the requisite power, and its software harms productivity. Until the device can appeal to enterprise customers, a huge portion of the market will want to ignore it.
    9-It'll Kill Corporate Productivity
  • Competing Windows 8 Tablets Will Be Better

    In the tablet market it's hard to find many other Windows 8-based tablets that aren't already delivering a better value to customers. The Lenovo ThinkPad Tablet, for example, is downright beautiful compared with the Surface Pro. And over the next several months, more tablets running Windows 8 are launching that promise better features. Sorry, but Microsoft's tablet doesn't even hold up against other Windows 8 slates.
    10-Competing Windows 8 Tablets Will Be Better
 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

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