Smartphone Sales Near Saturation Point in Mature Markets: IDC
According to the report, worldwide smartphone shipments are expected to surpass 1 billion units in 2013, representing 39.3 percent growth over 2012.Despite a number of mature markets nearing smartphone saturation, the demand for low-cost computing in emerging markets continues to drive the smartphone market forward, according to a forecast from IT research firm IDC’s Worldwide Quarterly Mobile Phone Tracker. According to the report, worldwide smartphone shipments are expected to surpass 1 billion units in 2013, representing 39.3 percent growth over 2012. While a number of trends co-exist in the global smartphone market, none have more of an affect on driving market growth than the steady decline in average selling prices (ASPs). By 2017, total smartphone shipments are expected to approach 1.7 billion units, resulting in a compound annual growth rate (CAGR) of 18.4 percent from 2013 to 2017. "The game has changed quite drastically due to the decline in smartphone ASPs," Ryan Reith, program director with IDC's Worldwide Quarterly Mobile Phone Tracker, said in a statement. "Just a few years back the industry was talking about the next billion people to connect, and it was assumed the majority of these people would do so by way of the feature phone. Given the trajectory of ASPs, smartphones are now a very realistic option to connect those billion users."
From a volume perspective, emerging markets including Asia/Pacific, Latin America and Middle East and Africa (MEA) will all post market-beating growth rates from 2013 to 2017. Similarly, from a price perspective, ASPs in these same emerging markets will post single-digit CAGR declines from 2013 to 2017, led by Asia/Pacific.