T-Mobile Free Data Offer Aimed at Luring Rivals' Customers

 
 
By Todd R. Weiss  |  Posted 2014-08-21 Email Print this article Print
 
 
 
 
 
 
 
T-Mobile

T-Mobile is offering a year of unlimited free cellular data to Simple Choice customers who get a friend or relative to switch to the company from a competitor.

T-Mobile is going on the offensive for new customers by unveiling a year's free unlimited data to any T-Mobile Simple Choice customer who gets a friend or relative to move their service from Sprint, AT&T or Verizon Wireless. The offer comes just two weeks after a long-rumored merger with Sprint was called off.

The free unlimited data for a year offer will also be extended to the new incoming customers who are referred by existing T-Mobile Simple Choice customers, according to a snarky, sarcastic Aug. 21 announcement by the company. T-Mobile teased Sprint about that company's decision earlier this week to introduce Family Share Pack cellular plans in addition to its existing Framily plans for friends and family members.

"Sprint's customers have suffered much," T-Mobile said in its statement. "They've endured the Framily. They've endured America's slowest nationwide LTE network.  And now again, the (ironically named) carrier has forsaken its loyal customers, offering its latest, 'best deals' to everyone but its own current customers. It's hard to watch."

That's where the new T-Mobile offer can help, according to the company. "Today, the Un-carrier announced a new program encouraging T-Mobile customers to save their friends and colleagues still with Sprint. Starting next week, whenever a T-Mobile Simple Choice customer throws a lifeline to a Sprint (or AT&T or Verizon) customer and brings them to the Un-carrier, both receive unlimited LTE [Long Term Evolution] data for a full year on T-Mobile's blazing-fast LTE network, at no additional charge."

In addition, T-Mobile Simple Choice customers who already have unlimited LTE data will receive a $10 credit each month for 12 months, the company stated.

T-Mobile's Simple Choice plan includes unlimited data, talk and text, with no overages and no annual service contracts on its 4G LTE network, according to the company.

To participate, T-Mobile customers can register, starting Aug. 29, with T-Mobile and provide their mobile phone number and the relative's or friend's phone number that was moved over to T-Mobile to be eligible for the year's worth of free unlimited data offer. "When you report a successful rescue mission within 30 days of your friend's activation with T-Mobile, the unlimited LTE data service or bill credit for both of you will start that month," the company stated.

T-Mobile's president and CEO, John Legere, even added his own Aug. 21 blog post to pile the sarcasm and gentle attacks on the company's competitors, particularly Sprint, which recently left T-Mobile at the altar of failed acquisitions. Sprint's rollout of its new Family Share Pack plans, which Sprint said will be offered alongside the existing Framily plans, is an insult to existing Sprint customers who are being ignored, wrote Legere.

"From AT&T's now infamous pay-twice-for-your-phone upgrade program to Verizon's promise-two-give-one-year-of-free-data program, to Sprint's deals-for-everyone-but-current-customers," wrote Legere. "It's hard to know whether to laugh or cringe as they keep stumbling over themselves."



 
 
 
 
 
 
 
 
 
 
 
 
 

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