T-Mobile Offering Holiday Gifts to Attract Competitors' Customers

By Todd R. Weiss  |  Posted 2015-12-11 Print this article Print
T-Mobile, Un-carrier Unwrapped, Hulu, Sprint, AT&T, Verizon, smartphones, mobile video streaming, music streaming, Binge On, Music Freedom

As part of its holiday promotion to win over rivals' customers, T-Mobile is offering Verizon customers a year of Hulu video streaming if they switch carriers.

T-Mobile is giving Verizon customers a year of free Hulu mobile video streaming if they switch carriers and come to T-Mobile for their wireless service.

The offer, which was announced by the company on Dec. 10, is the latest "Un-carrier Unwrapped" holiday deal being promoted by T-Mobile, following similar recent promotions to customers of Sprint and AT&T.

The free Hulu offer for Verizon customers is available through Dec. 17 through T-Mobile stores or by calling T-Mobile. Any Verizon customer who switches any Verizon number to a T-Mobile Simple Choice postpaid plan will receive a text message with a $100 Hulu subscription gift code that is good for more than 12 months of Hulu's Limited Commercials plan, according to T-Mobile. The code can be redeemed through Jan. 31, 2016.

Former Verizon customers do not need to trade in their existing smartphones to move to T-Mobile under the offer.

Verizon customers are also being offered discounts of up to 50 percent on accessories if they come over to T-Mobile under the deal.

T-Mobile gave its own postpaid Simple Choice customers a holiday gift in late November when it announced it was giving them free unlimited high-speed data for three months, starting Dec. 1, as a holiday bonus. The offer also applies to business customers.

The Un-carrier Unwrapped promotion marks a full month of holiday gift-giving by the carrier to existing and new customers.

Sprint customers were recently offered $200 payments for every line they switched over to T-Mobile under the promotion, while AT&T customers are being offered smartphone memory upgrades and half-off on accessory purchases if they switch by Dec. 13.

"Verizon customers put up with a lot of sneaky tricks from Big Red these days," John Legere, the CEO and president of T-Mobile, said in a statement. "Overpriced data, shocking overage penalties and no early upgrade option—just to name a few. So while Verizon spends billions of dollars on TV ads screaming that 'better matters,' we are going to show their customers why the Un-carrier is better with a real gift, half-off the best accessories and a full year of Hulu that comes with unlimited LTE streaming with Binge On at T-Mobile! It's a gift that will keep giving all year long!"

In November, T-Mobile again expanded its Music Freedom free music-streaming service for customers, adding another 11 streaming-music services where users can listen to as much music as they want without consuming their available high-speed data plans. The Music Freedom vendor expansion has been occurring steadily since T-Mobile started the initiative for customers who have Simple Choice mobile phone plans in June 2014, when it began with seven streaming music services as part of its Un-carrier 6 Music Freedom offering. Previously, such streaming would count against a user's data plan usage.

The newest services now give T-Mobile 44 music-streaming services that they can use without dipping into their monthly data plans.

Also in November, T-Mobile unveiled free unlimited video streaming on devices without it counting against monthly data plans for customers who have Simple Choice cellular plans with 3GB of data or more per line. The free unlimited "Binge On" video-streaming capability was part of T-Mobile's Un-carrier 10 announcements.

Under Binge On, customers with qualifying data plans can stream video content from some 24 content providers to start, including HBO, Hulu, Netflix, Showtime, Sling TV, Starz, WatchESPN and more, all without using the data in their monthly plans. The video streaming will be provided at 480p DVD quality and will be optimized to use one-third of the bandwidth that's normally required for video, according to the company.



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