TAG Heuer Luxury Smartwatch to Debut by November
The smartwatch, which will reportedly sell for $1,400, will run on Android Wear and will help the company compete with Apple Watch and smartwatches from other competitors.Luxury Swiss watchmaker TAG Heuer will be offering a $1,400 Android Wear-powered smartwatch for sale by October or November to take on the new Apple Watch and the growing smartwatch competition in the marketplace. A spokesperson for TAG Heuer's parent company, LVMH Moet Hennessy Louis Vuitton SE of Switzerland, confirmed the expected release time and the device's operating system in an email reply to eWEEK on April 30. TAG Heuer presently makes traditional luxury timepieces (pictured) using fine materials and precision internal components. In March, Google, Intel and TAG Heuer had announced a partnership to develop a new smartwatch that will include a new Intel microprocessor, according to an earlier eWEEK report. Google is contributing its Android Wear operating system to the project, while TAG Heuer will bring its design and styling acumen to the luxury watch. No other details about the company's first smartwatch have been officially made available so far, but Jean-Claude Biver, who heads the parent company's watchmaking activities, recently said that its battery will last about 40 hours, according to an April 28 report by Bloomberg. That's more than twice as long as the 18 hours of battery expected for Apple Watch.
Biver said he hopes that Apple sells "millions and millions" of their new watches because it will prime the marketplace for competitors, according to the Bloomberg story. "The more they sell the more a few people will want something different and come to TAG Heuer," he said.