Target Aims to Get Its Workforce Healthier Using Fitbits
The retailer is giving Fitbits to its more than 300,000 employees to encourage better health for its workers.Many of Target's more than 300,000 employees are now placing orders for free basic Fitbit fitness trackers as part of a Target wellness campaign aimed at making the company's employees healthier. The Fitbit program, which was unveiled by Target on Sept. 16 as part of its annual fall meeting with employees, is offering a free basic Fitbit Zip to all employees, who also will have the option of paying to upgrade to a more fully-featured activity tracker. The Fitbit Zip allows users to track their steps, activities, calories burned and more, giving them the ability to monitor their daily activities and health. Amy McDonough, vice president and general manager of Fitbit's wellness unit, told eWEEK that the company's activity tracker deal with Target is one of the largest such company-wide wellness arrangements it has made so far. As part of the Target wellness program, the company is encouraging employees to participate by establishing a $1 million challenge fund that will provide cash gifts to local wellness non-profits on behalf of teams of Target employees that log the most average daily steps. The employees on the winning teams will be able to designate which groups they'd like the funds to go to, according to the company. The challenge program will run from Oct. 15 through Nov. 15.
Target employees are able to obtain their Fitbits through a special, custom online storefront run by Fitbit where they can order the devices they want and have them shipped to their homes, said McDonough.