Verizon Holiday Giveaways Could Be Heading for Legal Extinction
NEWS ANALYSIS: Verizon will celebrate Thanksgiving with a bunch of giveaways even to the subscribers of other mobile carriers. But Verizon's open handedness might not last very long.Marquett Smith, Verizon's president for the Virginia, Maryland and Washington, D.C., region was enthusiastic when he described what his company is giving away to mobile device users during Thanksgiving week. I suspect the reason for the excitement was because Verizon is breaking new ground by not insisting that the giveaway be limited to subscribers, and in fact is free to anyone on any wireless carrier. He was right that this is pretty unusual. "It's a great way to thank customers for their loyalty," Smith said, "And to non-customers, look what you're missing." The stuff Verizon Wireless is giving away starting Nov. 26, which the mobile carrier is calling "Connection Day," includes free half-hour WiFi sessions at airports using Boingo, half-hour free WiFi sessions in flight with Gogo Technologies and free WiFi on JetBlue flights for the duration of the flight. No word on whether the Jet Blue offer includes the multi-hour durations while passengers are stranded on the runway waiting for arrival at the gate.
Verizon's deal also includes such things as a week of the Pandora One music streaming service, free editions of Conde Nast publications and free products from Apple and Amazon including Audible books from Amazon. The full list is available on Verizon's Connection Day Website.