Wearables Market Tops 11 Million in First Quarter
Health and fitness tracking company Fitbit started 2015 as the clear market leader in the worldwide wearables market with 34.2 percent market share.The wearable device market recorded its eighth consecutive quarter of steady growth in the first quarter of the year, with vendors shipping a total of 11.4 million wearables in the period, a 200 percent increase from the 3.8 million wearables shipped in the same period last year. The report from IDC does not include sales following the launch of Apple’s hotly anticipated smartwatch, the Apple Watch. Ramon Llamas, IDC’s research manager for wearables, told eWEEK the strong market figures ahead of the device’s launch suggest there’s still plenty of space to compete in the wearables market. "Keep in mind that not everyone has an iPhone, and not everyone with an iPhone will want one," he said. "At the same time, there will be plenty of vendors who will feel the pinch. The key is to provide differentiated experiences and less expensive devices." Health and fitness tracking company Fitbit started 2015 as the clear market leader in the worldwide wearables market with 34.2 percent market share, according to the report. The company’s first quarter shipments were driven by the release of three new devices--the Charge, Charge HR, and the Surge--alongside continued demand for its older Flex wristband and One and Zip clip-on models.
"Health and fitness is the popular one feature in the market right now," Llamas explained. "While descriptive data is helpful--steps taken, calories burned--I’d like to see more predictive data, like what you can do next to improve your health. So far, Jawbone, Basis, and Microsoft have done a good job of that."