YouTube Wants to License TV Shows, Movies for Its Red Service
The company is in talks to expand its $9.99 monthly Red video streaming services with TV show and movie content, according to a report.Five weeks after launching its fledgling YouTube Red streaming video subscription service, YouTube is now seeking to sign deals to license additional content from movie studios and production companies. YouTube is seeking the additional streaming rights to offer more to subscribers as it fights its way in a marketplace filled with competitors such as Netflix, Amazon, Hulu and others, according to a Dec. 2 story by The Wall Street Journal. YouTube executives "have met with Hollywood studios and other production companies in recent months to consider pitches and negotiate licenses for new content, according to people familiar with the situation," the paper reported. "Susanne Daniels, the former programming chief of MTV who joined YouTube in the summer, and Kelly Merryman, a former Netflix content executive who joined YouTube in late 2014, are involved, one of the people said." The particulars on the movies and TV programming that the company is seeking are not known, and the talks so far appear to be in the early stages, the report said. YouTube itself is free to view and has been supported by ads since 2007.
YouTube is owned by Alphabet, the parent of Google. "YouTube is using Google Play's existing relationships with movie studios and other premium video content owners to negotiate streaming deals, one of the people familiar with the situation said," the story reported. "YouTube and Google Play deal makers work out of the same office in Beverly Hills, Calif., the person noted."