Aruba Improves Management, Analytics to Indoor Location Services
Within its Mobile Engagement 2.0 offering, the company is offering remote beacon management and analytics capabilities.Aruba Networks is bringing improved management and analytics to the indoor location services it introduced a year ago. Company officials on Dec. 2 announced Aruba Mobile Engagement 2.0, which also includes a new app developer partnership program to encourage programmers to create software for Aruba's Meridian Mobile App platform. Aruba is owned by Hewlett Packard Enterprise, and the announcements were made at HPE's Discover 2015 show in London. They are part of a larger push by the parent company to grow its presence at the edge of the network with products that can better aggregate and analyze the huge amounts of data being generated by the billions of connected devices that make up the fast-growing Internet of things (IoT). HPE introduced the first two Intel-powered gateways in its new portfolio of Edgeline systems. Aruba also is bringing better management and analytics closer to its IoT devices. The company's Mobile Engagement solution uses its Beacons and its Meridian Mobile App platform to offer a range of businesses—from stores and malls to airports and schools—the ability to get a better idea of how customers are moving about their facilities.
Customers can opt into the service to receive notifications via mobile apps using Meridian or through a mobile Web browser via Aruba's ClearPass Guest Advertising solution. Businesses can determine the indoor positions of participating customers by using mobile apps that can detect Aruba Beacons through its Bluetooth Low Energy (BLE) technology and by using WiFi networks to notify mobile devices that are inside their areas of business.