Cisco Embraces Jive for Enterprise Social Collaboration
The networking company will drop its own WebEx Social efforts and will integrate Jive's software into its collaboration offerings.Cisco Systems is ditching its WebEx Social initiative and instead will embrace rival Jive Software's enterprise social networking as the networking giant looks to gain better traction in the highly competitive business collaboration space. The two companies announced May 1 that Cisco is integrating Jive's suite of social networking solutions into its unified communications (UC) offerings, such as WebEx Meetings and Jabber for online meetings and video conferences. Jive's products bring features found in consumer social networks to the business arena, including user profiles, blogs, online groups and wikis. In addition, the vendors will jointly develop further products and integrations to expand the capabilities of the partnership. Cisco will sell the integrated solutions via its partner program. "What really gets me excited about the Jive and Cisco integration is that we are bringing two leading collaboration and communications technology solutions together and delivering them in a single experience for our customers—one place for employees to communicate and collaborate, one place for customer communities to foster and broaden support, and one place for partners to drive business outcomes," Peder Ulander, vice president of collaboration solutions marketing at Cisco, said in a post on the company blog. "Together, we are helping our customers easily go between their real-time conversations, like instant messages, videoconferences and online meetings, with the more persistent social conversations, like blogs, discussions, wikis, posts and online groups."
The move comes as Cisco continues to navigate the competitive UC space, which includes such competitors as Microsoft with its Lync offerings, IBM, ShoreTel and a revitalized Mitel. Cisco executives have said that enterprise social networking was a key part of the puzzle—they had been pushing WebEx Social (once known as WebEx Quad) for several years, and in December 2013 bought Collaborate.com to help expand their capabilities around mobile and social collaboration.