AMD Making Push Into Commercial PC Market
Leveraging the company's Pro A-Series chips, AMD officials continue their efforts to gain traction in a part of the PC space that is growing.Advanced Micro Devices executives during the Computex show in June simultaneously launched the Pro A-Series brand and new "Kaveri"-based chips for notebooks aimed at consumers as well as businesses. Combined, the announcements highlighted an aggressive push into the commercial PC chip space by AMD, a company that traditionally has had a significantly larger presence in the consumer chip market. AMD executives view the commercial PC space as one of the growth markets the company is targeting for its multi-year turnaround strategy, and creating a brand around accelerated processing units (APUs) aimed at the commercial segment is a step in gaining traction in the segment. Over the past several months, AMD executives have talked up the chip maker's efforts in the business space, touting the capabilities of their processors and predicting that the industry will see the number of AMD-based commercial offerings on the shelves double by the end of the year. "Even in the PC space, look at the work that we're doing to move into commercial," CEO Rory Read said during the Deutsche Bank Technology Conference Sept. 9, according to a transcript on Seeking Alpha. "That's really good work. And into the workstation pace and Pro Graphics, win with the winners, HP, Dell, Lenovo. Make sure that we are getting architecturally relevant with them and … have a diverse portfolio. You don't want to have a business where it's centered all over entry-level consumer notebook, that's not the right space. We're diversifying into commercial and look at the progress we've made."
Earlier this month, in a conference room at a San Francisco hotel about a five-minute walk from the Moscone Conference Center, where Intel was holding its Intel Developer Forum Conference (IDF), AMD officials spoke more about their commercial PC strategy, noting that while the overall global PC market may continue to struggle, the business segment is poised to remain strong.