AMD Unveils Virtualized GPUs, New Quiet Chips
The new offerings are aimed at such industry segments as gaming PCs, virtual desktop environments and cloud computing.Advanced Micro Devices is continuing a steady drumbeat of product releases as officials look to make the chip maker a larger player in everything from high-end gaming PCs and virtual desktops to cloud computing. The company on Feb. 1 unveiled virtualized graphics cards that can be housed in data center servers and delivered as needed to a range of devices, including remote workstations and other client systems. A day later, officials introduced two new desktop processors—the A10-7860K and Athlon X4 845—featuring AMD's new Wraith Cooler thermal system that they said generates less than a 10th of the noise of previous chips. "Customers can build a capable, near-silent online gaming PC in a surprisingly small form factor for an unexpectedly low price," Kevin Lensing, corporate vice president and general manager of AMD's Client Business Unit, said in a statement. "The low-power requirements mean you can build a tiny system perfect for a small dorm room, for use in the living room as a home theatre PC … and portable enough to take to a LAN party." The new offerings are part of a larger aggressive push by CEO Lisa Su and other AMD executives to increase the company's presence in a range of market segments, from data center systems and gaming to immersive computing and high-end PCs. Officials unveiled their plans last year, saying their plan is to compete better against rivals like Intel and Nvidia and to return the company to sustainable profitability starting in the second half of this year.
A focus has been on GPUs, which officials see as a key differentiator in its competition with Intel. AMD created a business unit for its Radeon graphics technology, expanded its GPU software capabilities, and last month unveiled Polaris, the next-generation Graphics Core Next offering built through a 14-nanometer FinFET manufacturing process for better performance and energy efficiency. Revenue for the GPU business grew 11 percent in the fourth quarter over the previous period.