HP Moves to Bang & Olufsen for High-End Sound in PCs, Tablets
HP probably could have kept licensing Beats Audio from Apple, but of course that wasn't going to happen.Four years ago, Hewlett-Packard improved its coolness factor greatly by licensing the Dr. Dre-Jimmy Iovine Beats Audio system and offering it as an option in its premium PCs and tablets. It was a legitimate selling point, especially for younger customers. Now that's a thing of the past. There's a different coolness factor coming. Last May 28, Apple tripped up HP's whole strategy by acquiring Beats Audio for $3 billion, and everything changed. HP probably could have kept licensing the audio system from Apple, but of course that wasn't going to happen. Apple and HP are sworn adversaries in a lot of markets, and laptops, desktops and tablets are three of the major ones. HP wasn't about to aid and abet the enemy by reselling Apple's audio system. So HP found a new audio partner: Bang & Olufsen of Copenhagen, Denmark. On March 24, the companies announced a collaboration that brings Bang & Olufsen's personal audio systems, called B&O Play, to HP's PCs, tablets and accessories.
Bang & Olufsen is a globally known audio and video IT company with 90 years of experience in acoustic excellence and audio performance. Most recently, the company launched a range of products, including its BeoPlay H8 Headphones, BeoPlay A2 music system and BeoSound Moment.