Intel Buys 3D Video Startup Replay Technologies
The two companies showed off Replay's freeD technology running on Intel's platform during NBA All-Star Weekend events in February.Intel is taking another step into the realm of 3D video with the planned acquisition of Replay Technologies, a five-year-old Israeli company that the chip maker has been working with since 2013 to bring its immersive and interactive video capabilities to the Intel Architecture. Intel announced early March 9 that it had signed an agreement to buy Replay, a move that would expand the company’s growing reach into such areas as 3D video and possibly virtual reality (VR) and augmented reality (AR). No financial details were released, though Israeli news outlets put the deal at about $175 million. Intel officials said the move was another example of the growing trends being fueled by the rapid growth of data and the drive to find more ways to collect, store, analyze and interact with it. It's part of what Intel CEO Brian Krzanich is calling the digitization of sports. Replay's technology was on display at the recent NBA All-Star Weekend events Feb. 12-14, where the smaller company used Intel's latest 6th generation Core processors and server technologies to power its "free dimensional"—or freeD—video rendering technology to create 3D video of the basketball court for people viewing on TV and online.
"Nearly every business is being revolutionized by data and the ability to capture, connect, analyze and interact with it," Wendell Brooks, senior vice president of Intel and president of Intel Capital, the chip maker's investment arm, wrote in a post on the company blog. "One example that Intel is especially excited about is how data is re-inventing the way people consume and interact with sports media."