Ultrabooks Need Touch-Screens to Succeed: 10 Reasons Why
NEWS ANALYSIS: Most Ultrabooks, the thin, lightweight notebooks Intel has been promoting, will likely get touch-screens by the end of the year if they are to have any chance for success.Ultrabooks are supposed to be the PC market’s savior. The device category, created by Intel, is made up of laptops that must meet a host of parameters, including limits on thinness, processor type, size and more. The idea was to appeal to consumers increasingly looking for slim, light and highly mobile notebooks to stop the onslaught of iOS and Android tablets cutting into PC makers’ sales. However, Ultrabooks haven’t proven to be the savior that Intel expected them to be. PC shipments are actually down worldwide, and vendors are wondering what they can do to catch up to soaring tablet sales. What’s worse, research firm NPD DisplaySearch announced recently that tablet shipments will soon outpace PCs, making it increasingly difficult for Ultrabooks and other PC forms to keep pace. But Intel has a plan. The company says that touch-screens must be bundled with Ultrabooks by the end of the year. Ultrabook sales prices, another major issue standing in the way of their adoption, will also come down. Intel believes that making Ultrabooks more tablet-like while reducing prices will help them regain some ground in the PC market and start to reign in competing tablets.
Whether that will prove true remains to be seen. But if anything is certain, it’s that Ultrabooks definitely need touch-screens.