In Montreal, Google Tracks the Eyeball
Google plans to release the findings from the first-ever large-scale study of its mobile users' habits, plus eyeball tracking experiences and other Google research nuggets at a conference this week focusing on computer-human interfaces.
There are to be Google employees presenting research at eight different panels and forums during this week's CHI 2006 through April 27 in Montreal.
In an April 26 session on Search and Navigation: Mobiles and Audio, the firm plans to present a study of the search behavior of its wireless search users, presumably a reference to Google's cell phone search facets. The findings will address the needs and shortcomings of Google's wireless search.
During an "Eyetracking in Practice" workshop, Google researchers plan to "talk about some of the challenges we've encountered in studies of eyetracking in our labs," according to the Google Research blog. Eyetracking is just what is sounds like: following the path of a consumers' eyes as it takes in the site.