InboundWriter Launches Enterprise Online Content Optimization Package
InboundWriter positions itself as the first online content optimization system designed specifically for writers. On Nov. 15 it launched a new version of its enterprise-tier software with new functionality that improves the scalability and precision of the service.Search engine optimization, whose SEO acronym is being used in more daily conversations all the time, is really a matter of optimizing content in the first place so that commonly used search services such as Google, Bing and Yahoo and specialty search providers can help users find the information they seek. To this end, a new company called InboundWriterhas come up with an easy-to-use-and-understand tool to enable writers to find the best words and phrases to include in their content so that these search engines can find and index the content for potential readers. InboundWriter, which positions itself as the first online content optimization system designed specifically for writers, on Nov. 15 launched a new version of its enterprise-tier software with new functionality that improves the scalability and precision of the service. It launched its consumer service in 2011. It's All About Content Optimization "We're really focused on content optimization, and there are a lot of different ways that people can adjust their content and their Websites in order to perform well on the Web," Greg Caws, vice president of technology operations at San Francisco-based InboundWriter, told eWEEK.