Microsoft Pushes Privacy in Education
The company says that it protects kids from risks to their private information while taking a moment to bash Google.Data privacy is a touchy topic these days. When it affects kids, Microsoft is making its stance unabashedly clear. At the Microsoft in Education Global Forum in Barcelona, Spain, March 12, the company signaled that children are off-limits. The software giant claims that 98 percent of schools worldwide use its technology. Comments made at the conference by Anthony Salcito, vice president of worldwide education at Microsoft, indicate that along with students' privacy, the company will work to protect its place in the education technology market. "Privacy concerns are holding educators back from making the most of modern technology and preparing students to succeed in today's workplace," said Salcito. Arguing that ensuring privacy shouldn't preclude schools from "bringing new and innovative technologies into the classroom," he added that his company is "committed to taking every measure it can to ensure student information remains safe around the world." Echoing the company's anti-Google "Scroogled" campaign, particularly as it relates to the Bing for Schools ad-free search offering, Salcito added, "We will not, under any circumstance, mine students' data."
Bing for Schools is an ad-free version of Bing. The program provides educators with a search experience that prevents marketers from creating marketing profiles on their students. It also imposes strict results filtering, keeping adult-themed content out of the classroom.