Microsoft Readying Retailers for EMV Credit Card Security
Microsoft teams with point-of-sale solution providers to help retailers combat payment fraud and avoid getting stung by the upcoming credit card liability shift.Microsoft wants to make large-scale credit card fraud a thing of the past and help retailers to modernize their showrooms and sales floors with mobile and cloud-enabled point-of-sale (POS) systems. The Redmond, Wash.-based software giant has teamed with point-of-sale (POS) systems and solutions providers to help spur adoption of the Europay, MasterCard, and Visa (EMV) standard, also known as chip and PIN, the company announced at the National Retail Federation's Big Show conference in New York City. Compared to traditional magnetic-stripe technology, EMV-compliant cards have embedded microprocessors that thwart counterfeiting. In October 2015, a credit card liability shift will take effect in the United States. Whereas banks have historically been on the hook for fraudulent charges, new credit card processing rules will shift that responsibility to merchants, incentivizing them to beef up their own security. Home Depot and Target, both victims of massive data breaches, have pledged to switch to EMV. Microsoft and its partners are introducing Windows-based POS systems to help other merchants embrace EMV.
Panasonic unveiled the Toughpad FZ-R1, a ruggedized Windows 8.1 tablet with a built-in PIN pad and Near Field Communication (NFC) for mobile payment services like Google Wallet and Apple Pay. "A fully integrated EMV solution, the tablet has the ability to accept any sort of digital payment in minutes," said Brendan O'Meara, senior director of Worldwide Retail and Consumer Goods at Microsoft, in a blog post. "It's also a mobile POS device with an optional dock for standard counter service, and can house apps and services to meet many essential customer needs."