1010data Updates Consumer Insights Platform With Deeper Analysis
The platform is an analytical collaboration solution helping retailers and suppliers gain insight into how well key categories and products are performing.Data management and analytics company 1010data announced the latest version of its Consumer Insights Platform (CIP), which includes Advanced Product Visibility (APV), a suite of reports designed to help identify the root causes of out-of-stock and hard-to-acquire inventory. The platform is an analytical collaboration solution that allows retailers and their suppliers to gain insight into how well key categories and products are performing, with stock keeping unit (SKU)-level precision. "Clients were looking for even more flexibility in the ways they are able to look at the data, save their report templates, and graphically represent the outputs of their analyses," Silvia Lacayo, product marketing manager of retail and brands for 1010data, told eWEEK. "In addition, clients were interested in additional capabilities for understanding the on-shelf availability of their products, which led to the development of 1010data’s Advanced Product Visibility suite of reports." Retailers today are faced with finding effective ways to meet the needs of an increasingly diverse, and increasingly savvy, customer base, she noted.
"To be able to execute the best promotional programs and the right marketing campaigns that will drive awareness, engage customers and ultimately lead to sales, retailers must first be able to understand how their businesses are performing at the most granular level: across sales, promotions, and supply chain metrics by basket, by planogram or by store," she said.