Act-On Anywhere Targets Small Business Marketers
Anywhere software is available for content authoring, which enables any Web-based CMS to embed calls-to-action in Web pages and blogs using images.Act-On Software announced the release of Act-On Anywhere, an application that makes Act-On engagement data, assets and functionality available from within the user's current browsing context. Regardless of their Web-based environment, users can click an icon in their browser to access marketing automation features and view engagement information for any person in the Act-On database. Anywhere for the Google Chrome browser is currently available in beta to Act-On customers in beta and will be generally available within 30 days from Act-On and the Google Chrome store. "Marketing automation is important to organizations of all sizes, and particularly SMBs being that the technology was originally built for large enterprises – expensive, complex and required IT resources to manage," Gal Josefsberg, vice president of product management and marketing at Act-On, told eWEEK. "By design, SMBs typically have fewer headcount, less resources and smaller budgets to work with, so having access to marketing automation provides them with a single-dashboard to generate leads, manage leads, qualify leads and ultimately nurture leads until they are qualified - and then pass over to sales for follow-up."
Initially, the software is available for content authoring, which enables any Web-based content management system (CMS) to embed calls-to-action in Web pages and blogs using images, landing pages, and forms from the Act-On Media Library.