Asus, Lenovo Lead Touch-Enabled Notebook Market: NPD
During the first half of 2013, global shipments of notebooks with touch-screens reached 6.2 million units--a 7 percent share of the notebook market.By 2017, touch-panel notebook penetration is expected to reach nearly 40 percent, equal to 64.2 million units, according to the NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. This year, touch-panel notebook PC shipments will reach 19.8 million units, or 11 percent penetration, led by Asus with 26.3 percent market share. Ultra-slim PCs led touch-screen penetration in the overall notebook PC category, with 1.7 million units, followed by standard notebooks, with 4.5 million units. "Touch penetration in notebooks was modest in the first half of the year, and we expect a slight increase to 10 percent in the second half. Premium pricing and a lack of compelling uses for touch-screens on notebooks continue to hinder adoption," Richard Shim, senior analyst at NPD DisplaySearch, said in a statement. "As touch interfaces become increasingly common across all mobile devices, however, it is just a matter of time before the technology also becomes more prevalent in notebooks." During the first half of 2013, global shipments of notebook PCs with touch-screens reached 6.2 million units, or 7 percent share of the overall notebook market.
The report noted factors encouraging adoption include Intel’s mandate that third-generation Ultrabooks include touch, as well as hybrids, sliders, convertibles and other new touch-friendly form factors that will become more common in the years to come.