Businesses Turn to Internally Developed Mobile Apps
Sixty percent of respondents had apps created internally, while 35 percent had custom apps created by a third party, an Apperian survey found.All categories of apps are growing, but apps developed in-house are growing the fastest, exhibiting double-digit growth compared to last year, according to a 2015 survey of more than 300 IT and mobility professionals conducted by Apperian and CITO Research. Sixty percent of those surveyed use homegrown apps, while 35 percent have custom apps created by a third party, and 63 percent purchase apps from a vendor. Another 52 percent download enterprise apps from a public app store. Just more than half of respondents (51 percent) are tracking which apps are being used, while 48 percent can see who is using them and 42 percent can see how frequently apps are used. The other half of respondents said they do not have this visibility at all. "Investing in internal app development helps to create a culture focused on mobile excellence. When apps are developed internally, organizations tend to invest more in the success of the app and engage in strategies that increase the adoption of those apps, like internal marketing and private app stores," Alan Murray, senior vice president of products at Apperian, told eWEEK. "Developing apps internally also leads to the greatest satisfaction with mobility programs."
He said for companies looking to gain a competitive advantage with mobility and, in some cases, change how their industry works, developing apps internally with intimate knowledge of customers and business processes is the way they can do that.