Consumers Turn to Mobile Tech for Holiday Help
Most consumers enjoy shopping online for holiday presents because searching and shopping online helps them find the right gifts, a new report finds.Consumers are increasingly relying on mobile and other technology to better manage their busy holidays—even allowing them to get more rest, according to a survey of more than 1,000 U.S. consumers by Sequence, a San Francisco-based independent agency. The survey found that classic holiday traditions continue to be important across generations, while at the same time technology-inspired pastimes are starting to emerge, and revealed that a small group of consumers are embracing the digital holiday experience by using technology to their advantage to manage their tasks and create more time for friends and family. A third of consumers surveyed said they would sleep instead of meeting friends for drinks, baking cookies and other holiday activities if mobile technology helped save three hours of their time. In addition, 42 percent of respondents said technology makes it easier to create a gift wish list, while 38 percent of women said they text each other all the time instead of talking on the phone.
"Our survey findings showed that consumers are increasingly relying on mobile technology to better manage the busy holiday season," Jojo Roy, CEO of Sequence, told eWEEK. "They're creating holiday wish lists and finding gifts on their phones to get through their shopping. People are also using mobile technology more and more to stay in touch with friends and family during the holidays, from group texts and video chats."