Dynatrace Debuts App Monitoring, Digital Performance Platform
The platform allows digital businesses, development and IT operations to collaborate on a shared perspective focused on the end-user experience.Digital performance software specialist Dynatrace announced the release of its application monitoring and user experience management (UEM) platforms, which were designed to offer businesses a deeper level of visibility and insight into their customers' digital experience. The customer experience cockpit enables business owners and IT professionals to gain unified and actionable intelligence—in real time—about their customers and the performance of the apps they are interacting with. The platform allows digital business owners, development and IT operations to collaborate on a shared, real-time perspective focused on the user experience. "The vast majority of organizations are depending on some form of digital channel to interact and transact with their customers or employees," Nicolas Robbe, chief marketing officer at Dynatrace, told eWEEK. "While industries like entertainment and retail have been leading the charge, every industry is embracing the digital age. From banking, insurance and manufacturing to health care and public agencies, every industry needs a solution that delivers full insight into every user experience—customer, employee or partner—to make sure they are delivering what users need, when they need it, regardless of device and geography."
The digital performance platform gives digital business owners a graphical, real-time view of their users' satisfaction, not just binary pass/fail metrics or page views.