E-Reader Sales Up, but Print Still Holds a Strong Grip: Pew
Overall, half of Americans now have a dedicated handheld device-–either a tablet or an e-reader such as a Kindle or Nook–-for reading e-content.While the proportion of Americans who read e-books is growing, few have completely replaced print books for electronic versions, according to a survey of 1,005 American adults conducted by the Pew Research Center. However, the January 2014 survey, conducted just after the 2013 holiday gift-giving season, produced evidence that e-book reading devices are spreading through the population. Some 42 percent of adults now own tablet computers, up from 34 percent in September. Meanwhile, the number of adults who own an e-book reading device such as a Kindle or Nook reader jumped from 24 percent in September to nearly one-third (32 percent) after the holidays. Overall, half of Americans now have a dedicated handheld device–either a tablet computer such as an iPad, or an e-reader such as a Kindle or Nook–for reading e-content. That figure has grown from 43 percent of adults who had either of those devices in September.
The percentage of adults who read an e-book in the past year has risen to 28 percent, up from 23 percent at the end of 2012. At the same time, about seven in 10 Americans reported reading a book in print, up four percentage points after a slight dip in 2012, and 14 percent of adults listened to an audiobook.