Mobile Shopping to Reach New Heights Over Black Friday Weekend
The most popular day to shop online this year will be Cyber Monday, with 26 percent of consumers planning to shop on November 30.A record-setting 91 million (37 percent) Americans expect to purchase tech or tech accessories during the week of Black Friday, starting the Monday before Thanksgiving through Cyber Monday, the Monday after the holiday, according to a report by the Consumer Technology Association (CTA). In total, a record 155 million U.S. consumers plan to shop during Black Friday and the surrounding week, with more than 70 percent of those shoppers (116 million Americans) planning to shop online. Black Friday will remain the most popular day for in-store shopping, with 25 percent of those surveyed planning to shop the day after Thanksgiving, November 27 - a three percentage point decrease from last year, a finding that continues a slow but steady decline in expected foot traffic on Black Friday over the past few years. The most popular day to shop online this year will be Cyber Monday, with 26 percent of consumers planning to shop on November 30 - a jump of six percentage points from last year.
The use of mobile devices to help consumers shop and make purchases will be more pronounced than ever over the shopping week, with more than half (53 percent) of consumers expecting to use a mobile device, such as a smartphone or tablet, while shopping.