Mobile Video Consumption Continues to Grow, With iOS Dominant
With a year-over-year increase of 532 percent since 2012, mobile video consumption is becoming mandatory for any company in the video business.Tablet viewers spent more than three-quarters of their time (77 percent) watching videos of at least 10 minutes in length, and while the majority of plays on tablets were short-form videos, viewers clocked 48 percent of their overall viewing time watching videos of 30 minutes or more, according to a report from video technology specialist Ooyala. Overall, mobile and tablet viewing represented more than 21 percent of all online video plays in the first quarter of 2014, up from 3.4 percent in the first quarter of 2012 and more than 9 percent in the first quarter of 2013. The results strongly indicated that with a year-over-year increase of 532 percent since 2012, mobile and tablet video consumption is fast becoming mandatory for any company in the video business. "The statistics in our Global Video Index continue to affirm our belief that mobile is, in large part, the future of video and TV consumption. We see the acceleration of mobile video consumption happening globally, as consumers in every region adopt mobile and tablet video faster, and interact with it longer," Jay Fulcher, CEO of Ooyala, said in a statement. "These insights validate the tremendous opportunity for broadcasters and publishers to tap into additional multiscreen revenue streams, grow and maintain loyal audiences across all devices, and build a fundamentally better video business."
The company’s Global Video Index report measures the anonymous viewing habits of nearly 150 million viewers in 239 countries, and data comparing mobile video consumption across geographies shows that the Asia-Pacific region is overwhelmingly Apple-centric, with 82 percent of video views occurring on iOS devices.