Monetate Launches Testing & Targeting Marketing Platform
The platform has been designed for marketers to independently create, deploy, learn and adjust two-tail experiments all in one place.Testing and targeting, email optimization and personalization solutions specialist Monetate launched Testing & Targeting, a self-serve A/B/n and multivariate testing (MVT) platform, which tracks in-session user behavior, and combines that data with real-time conditions such as weather and location. The platform has been designed for marketers to independently create, deploy, learn and adjust two-tail experiments all in one place. "Testing & Targeting takes aspects of Monetate's personalization platform and consolidates it for the testing user. This includes A/B and multivariate testing for Web content, the ability for marketers to set their own KPIs, upload creative assets and integrate with third-party customer analytics," Bruce Ernst, vice president of product development at Monetate, told eWEEK. "The only features from our premium platform not included are Monetate's deep personalization and machine learning capabilities, which automate experiences based on historical customer data." The platform is priced based on a customer's past 12 months of Website traffic and starts at $999 per month for a yearly subscription.
Its analytics tool lets users evaluate experiments, define and track standard or custom key performance indicators (KPIs) out of the box, integrate with third-party analytics and view performance analytics in a consumable dashboard.