Mozy, Spanning Partner on Cloud Backup for SMBs
The collaborative marketing agreement is designed to promote each company's cloud backup products to their respective customer bases.Cloud-based data protection specialist Spanning Cloud Apps announced a partnership with cloud backup and data access provider Mozy to embark on a co-marketing plan. Spanning, which offers a Google Apps backup solution, will co-promote its technologies with Mozy to offer businesses a data backup and recovery solution catering to the needs of the two customer bases. The collaborative marketing agreement is designed to promote each company's cloud backup products to their respective customer bases and cooperate on future product development opportunities. The two companies will also kick off a co-marketing, sales and promotional initiative beginning in April 2013. "We are excited to be collaborating with Mozy," Spanning CEO and founder Charlie Wood said in a statement. "This relationship is a strategic extension of Mozy's disk-to-cloud backup capabilities and a validation of Spanning's technology. Millions of businesses are moving to Google Apps for core business applications. These same organizations, many of which are already Mozy customers, have multifaceted cloud and on-premise servers that require advanced backup and data protection. This agreement is a tremendous opportunity for both organizations to comprehensively address a dynamic and rapidly expanding market." According to a recent Aberdeen Group survey, one-third of cloud computing users have suffered data loss. At the same time, 80 percent of survey respondents reported some form of software as a service (SaaS) application in their organization.
A similar report from PwC suggested that as software companies continue to pursue new markets and business models by introducing SaaS offerings, pricing management is a crucial factor that determines success or failure.