Netbiscuits Boosts Mobile Analytics Platform With Smart Dashboards
The new capabilities allow marketers to track Web visitors from smartphone, feature phone, tablet and PC through one dashboard.Netbiscuits has boosted its Mobile Analytics, offering an upgraded user interface to help marketers more quickly and easily display mobile data on intuitive and smart dashboards. The new capabilities allow marketers to track Web visitors from smartphone, feature phone, tablet and PC through one dashboard. Netbiscuits has also developed a number of dashboards to track Web visitors bounce and conversion key performance indicators (KPIs) against attributes, including screen size, OS version and bandwidth speed, to highlight problem areas and better understand why prospects engage and why they potentially walk away from a Website. "It’s no secret that mobile is overtaking desktop as the choice of the consumer, but we’re seeing businesses struggle to get the experience right simply because visitors can access content on such a huge range of devices and in so many different ways," Daniel Weisbeck, CEO of Netbiscuits, told eWEEK. "It’s not enough to guess why your customers are walking away from your Website, businesses need the data to understand how different devices and context influence visitor behavior. Big data is touted as a panacea for all our problems but this information has to be actionable and it has to be produced in a way that both marketers and IT people can understand it."
Mobile Analytics also gives marketers access to page-by-page bounce rates, prefiltered by key factors such as screen size, time of day, bandwidth, and operating system, along with other metrics.