Neustar, Tomorrow Networks Partner on Health Care Marketing
The Neustar data drives precisely targeted and relevant campaigns that are executed across Tomorrow Networks’ mobile audience segments.Neustar, a provider of real-time information services, announced a partnership with Tomorrow Networks, a division of Aptus Health, which fuses Neustar’s authoritative identity with Tomorrow Networks’ geo-targeting capabilities to help marketers deliver strategic mobile marketing campaigns. With this partnership, Neustar combines its AdAdvisor Audiences profiles with Tomorrow Networks’ geo-targeting segmentation capabilities to deliver personalized consumer interactions with hyper-local precision. The data drives precisely targeted and relevant campaigns that are executed across Tomorrow Networks’ mobile audience segments. "For many years behavioral targeting has been used in the digital space to interpret a users’ digital footprints—their website visits and other online activities—to guide targeting and messaging strategies," Brian Foster, senior vice president of information at Neustar, told eWEEK. "Today’s contextually relevant campaigns must go beyond that—not only understanding where people are going in the real world, but also what motivates them to act in those real-world scenarios."
Foster explained Neustar’s predictive demographic, buyer behavior, and health and wellness related insights coupled with Tomorrow Network’s deep understanding of the consumer footprint delivers real-world insights that marketers can act on without shooting in the dark.