Silverpop Debuts E-Commerce Marketing Solutions, Services
Turnkey automated campaigns are designed for users to engage with customers using prebuilt first purchase, loyalty and win back messaging templates.Digital marketing software specialist Silverpop announced the launch of marketing automation solutions for e-commerce businesses, including purchase insights to marketers information about the amount of revenue attributable to email. The purchase insights service also provides information on how multitouch campaigns increase revenue, and the impact of their campaigns on total orders and average order value (AOV). E-commerce companies make up Silverpop’s largest customer segment, representing about 300 clients. "Most marketers aren’t asking for specific features, they need help solving business problems and they want the path to success to be as convenient as possible," Bill Nussey, CEO of Silverpop, said in a statement. "With these new solutions, retail and e-commerce marketers can come to us with a challenge and we can help them make a positive impact more quickly and easily than any other approach in the market today. These solutions are focused on outcomes and we are looking forward to seeing them improve results for an already very successful segment of our customer base." Turnkey automated campaigns are designed to help marketers engage with customers using prebuilt first purchase, loyalty and win back messaging templates, while the engagement insights offering tailors Silverpop’s scoring functionality to the customer lifecycle.
This offering measures RFM metrics, a method used for analyzing customer value, engagement levels, lifetime value (LTV), how engagement is changing over time and how likely engaged customers are to buy.