ThinkingPhones Acquires Big Data Specialist Contactive
Klink is an Android call management app that automates the process of Googling phone numbers and names and sifting through social network updates.ThinkingPhones, a unified communications (UC) services provider announced its acquisition of Contactive and its Klink platform, which connects online profiles and identities with telephone numbers. The Klink platform leverages big data to provide in-depth customer profiles in real-time before and during calls. Its algorithm indexes and consolidates billions of data points and automates the process of Googling phone numbers and names, scanning public directories, and sifting through multiple social network updates, allowing users to see details such as a photo, name, email address, latest tweet, current city, and job associated with each phone number. Klink also integrates enterprise data and works soft phones and desk phones through computer screen-pops.
"ThinkingPhones is a UC company started in the cloud. A natural evolution of ThinkingPhones is its integration with multiple cloud data sources to bring insights into each call, and this is where Contactive’s expertise resides, Iñaki Berenguer, CEO of Contactive and Klink," told eWEEK. "ThinkingPhones facilities the process of communications, and with Contactive, those communications will be more contextual and productive.” Berenguer said Klink is useful in situations where deals and opportunities are negotiated and closed on the telephone. Typical users are information workers handling a mix of inbound and outbound calls.