World Backup Day 2016: A Little Planning Goes a Long Way

By Chris Preimesberger  |  Posted 2016-03-31 Print this article Print
world backup day

Thinking ahead and taking the time and attention needed to ensure the protection of data valuables is well worth it and doesn't cost that much.

Today, March 31, is World Backup Day, which reminds all of us that we need to back up all our personal and business-related documents, photos, videos—anything else digital that we value.

Those of us who have lost important files in the past know what a pain it is—and how much valuable time it takes—to re-create them or make new copies, if it's indeed possible. Thinking ahead and taking the time and attention needed to ensure the protection of data valuables is well worth it and doesn't cost that much.

There's really no excuse anymore not to do this: Automated backup into the cloud or to onsite storage is simple to set up and inexpensive. And there are so many vendors willing to bend over backwards for your business that you shouldn't have any problem finding one that fits what your needs.

Among the many backup providers now available include Box, Dropbox, Code42, Intronis, Acronis, iDrive, Nero, OpenDrive, Seagate i365, Carbonite, EMC Mozy, Jungle Disk, Symantec, Zetta, Druva, Asigra, CrashPlan, Veeam, Egnyte, Ftopia, Barracuda, SpiderOak and others.

Innovation Happening in the Sector

There is innovation in this sector, too. Just the other day here in eWEEK, we wrote about Bitcasa's initiative to "kill" local hard drive storage by marketing a new automative drive for the operating system that automatically channels new content on a device to a cloud service of choice.

Whether that becomes a regular part of our daily routine remains to be seen, but Bitcasa CEO Brian Taptich is confident that this will become the next step in automated file and data backup.

Acronis recently did a global research study of 4,000 file and data backup users and came out with some good data points.

--The most important data protection features were security (cited by 30 percent of respondents), ease-of-use at 36 percent, and privacy at 26 percent.

--46 percent have more than four devices (computers, laptops, smart phones) in their homes.

--Currently, 38 percent back up to external drives and 30 percent back up to the cloud.

--58 percent percent of consumers back up at night and 27 percent backup while watching TV.

For this year's World Backup Day, eWEEK asked for and received some cogent perspectives from industry thought leaders. Here are some of them.

Mohit Aron, Cohesity CEO:

"Everyone knows the importance of backing up your data, especially enterprises, but what's even more critical is the 'how' and 'where.' Backing up data should be part of a comprehensive secondary storage strategy rather than a siloed solution to avoid redundant copies that waste resources and create unnecessary management complexity. Consolidating all secondary storage use cases, including backup, test/dev, and file services, helps enterprises maximize IT resources to reduce costs, increase efficiencies, and gain a full picture of their data assets."

Jaspreet Singh, CEO and Founder of Druva:  

"Ransomware incidents and data breaches continue to make headlines almost daily. As data continues to be dispersed beyond the data center into cloud services and onto mobile devices, a holistic data backup strategy has never been more important for businesses. Meanwhile, the nature of backup is evolving. It is no longer simply about data collection or recovery, but increasingly about how an organization can use its backed up data for greater purpose. Organizations can now use their backups to address important governance needs, such as placing users' data on legal hold in litigation matters or searching through data to uncover regulatory or compliance policy risks. World Backup Day shines a light on not just the challenges enterprises face, but also on how they can increasingly benefit from a holistic data protection strategy."

Chris O'Malley, CEO of Compuware:

"Threats to an organization's data used to be self-evident: A hard disk would fail, or a server would get destroyed in a natural disaster. Although these threats are still here, we now deal with a whole new set of cyber threats, particularly 'insider' hacks that can occur through privileged access. These attacks are often targeted at high-value systems like the mainframe because modern day Willie Sutton(s) know well that's where the money is.  

"This is a new world where backup and security are now intertwined. In tandem with a reliable backup strategy, organizations need tools that allow them to monitor high-value systems around the clock, capturing all kinds of data about which employees are accessing specific applications and data; when the access occurred; how often access occurs; and how that access diverges from other similar users. This type of proactive anomaly detection, combined with rock-solid backup, provides an essential response to protecting an organization's most sensitive data assets."

Chris Preimesberger

Chris Preimesberger is Editor of Features and Analysis at eWEEK. Twitter: @editingwhiz


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