Macworld Expo SF 2004

Macworld Expo SF 2004

In the office: Microsofts announcement of Office for Mac 2004 meant big crowds around the companys stand, where Mac users could get their first hands-on experience with the software. (Photo by Ian Betteridge)

Macworld Expo SF 2004 – Macworld: Center stage (see caption below)

Center stage: Apples main booth dominated the middle of the south hall of the Moscone Center and was crowded through the first day of the show. As well as the full range of the companys hardware, users saw demos of all its software products including Ga

Macworld Expo SF 2004 – Macworld: Arm band (see caption below)

Arm band: Apple employees wandered the show floor with the iPod mini strapped to their arms, giving users instant demos of the tiny music player. (Photo by Ian Betteridge)

Macworld Expo SF 2004 – Macworld: Music Makers (see caption below)

GarageBand, Apples new consumer music-creation software, proved to be a hugely popular draw at the companys booth. (Photo by Ian Betteridge)

Macworld Expo SF 2004 – Macworld: iPod Mini (see caption below)

Although many users questioned whether the price of the iPod mini was too high, almost everyone at the show appeared to want to get their hands on the tiny music player. (Photo by Ian Betteridge)

Macworld Expo SF 2004 – Macworld: Designers (see caption below)

Design matters: Despite the emphasis in Steve Jobs keynote speech on music and servers, software companies like Adobe and Extensis still drew many users from Apples core design and publishing audience. (Photo by Ian Betteridge)