Google Launches Gemini Personalisation Features in the UK

Google is bringing its highly anticipated Memories feature to consumers in the UK. 

The tech giant is moving away from generic, robotic interactions and repositioning Gemini as a highly tailored digital partner that evolves with your daily needs. Instead of starting from a blank slate every time you open the app, Gemini will now retain key details from your past interactions. 

Whether you previously chatted about your favorite comic book characters, discussed books trending on social media, or casually mentioned your sibling’s name, the AI will use this background knowledge to deliver highly relevant, contextual answers in the future.

In its announcement, Google explained its “vision for Gemini is to build an assistant that truly understands you — one that evolves with your needs rather than providing one-size-fits-all responses.”

Gemini wants to remember you

Alongside memory, Google is introducing tools that make it easier for users to switch to Gemini without losing their digital history.

One of the key additions is a memory import feature. This allows users to transfer key details, such as preferences, relationships, and personal context, from other AI apps into Gemini. The process involves copying a generated summary from another assistant and pasting it into Gemini, where it is analyzed and stored securely.

“We believe that the most helpful AI assistant is one that’s personal to you, and understands your preferences and past conversations,” the company explained.

Beyond individual preferences, users can also upload entire chat histories from other AI platforms. By importing a ZIP file of past conversations, users can continue earlier discussions directly within Gemini.

This feature is aimed at reducing the friction of starting over with a new AI system, something many users find frustrating when switching platforms. This update is part of Google’s effort to position Gemini as more than just a utility. By remembering context and allowing seamless migration from other platforms, the assistant is being framed as a long-term digital partner rather than a one-off tool.

Gradual rollout underway

While the Memories feature is already rolling out, both memory and chat import tools will become available to all users in the UK over the coming weeks. The move builds on earlier limited releases and reflects Google’s continued push to improve how people interact with AI, focusing not just on answers, but on continuity and personal relevance.

Also read: Google’s personalized image update shows how Gemini is expanding beyond text, using Google Photos and personal context to shape AI-generated visuals.