Sign of the Times

Sign of the Times

Écrit par
eWEEK EDITORS
eWEEK EDITORS
Feb 5, 2001
1 minute read
eWeek Le contenu et les recommandations de produits sont indépendants de la rédaction. Nous pouvons gagner de l'argent lorsque vous cliquez sur des liens vers nos partenaires. En savoir plus

Reading the fine print on billboards sounds like a ridiculous idea as drivers go whizzing by at high speed, but Oracle may have hit upon something.

The companys signage on Route 101 just south of the San Francisco airport reflects real market conditions. While the message is almost impossible to absorb in midday, when cars are rushing by at 70 mph, there are plenty of drivers with lots of free time on their hands during rush hour to read and mull the message.

Too bad Oracle has to reprogram it every time theres a power blackout.

eWeek Logo

eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

Propriété de TechnologyAdvice. © 2026 TechnologyAdvice. Tous droits réservés

Divulgation publicitaire : Certains des produits qui apparaissent sur ce site proviennent d'entreprises dont TechnologyAdvice reçoit une compensation. Cette compensation peut influencer la façon dont les produits apparaissent sur ce site, notamment l'ordre dans lequel ils apparaissent. TechnologyAdvice n'inclut pas toutes les entreprises ou tous les types de produits disponibles sur le marché.