Accenture’s Greg Douglass on the Growth of the Chief Transformation Officer

Escrito por
James Maguire
James Maguire
Oct 25, 2022
1 minute read
future enterprise
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I spoke with Greg Douglass, Global Lead, Technology Strategy & Advisory at Accenture, about why companies need a Chief Transformation Officer. We also discussed the state of digital transformation as companies grapple with new technologies.

Among the topics we discussed:

  • As you survey digital transformation here in late 2022, what are the major drivers, either as challenges or tailwinds for digital transformation?
  • Why do companies need a Chief Transformation Officer? Isn’t digital transformation happening through the organization at many levels already?
  • This CTO position will itself change with every new chapter in tech, correct? It calls for a highly flexible individual – and a company that accepts a highly flexible role. Thoughts?
  • What qualities will the ideal CTO possess?
  • The future of the CTO position? How will this position change as technology changes?



James Maguire

James Maguire has been reporting on emerging technology for more than 15 years. He has won two ASBPE Awards of Excellence for in-depth feature articles about cloud computing and artificial intelligence. He has covered the gamut of enterprise and consumer technology, and regularly communicates with leading IT newsmakers, vendors and analysts.

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