NICE’s Andrea Matsuda on Digital Engagement and the Contact Center

執筆者
James Maguire
James Maguire
Published: Oct 5, 2023
Updated: Aug 28, 2024
1 minute read
NICE’s Andrea Matsuda on Digital Engagement and the Contact Center
eWeek のコンテンツおよび製品のおすすめは、編集上の独立性を保っています。パートナーへのリンクをクリックすると、当社が報酬を得る場合があります。 詳細を見る

I spoke with Andrea Matsuda, Manager of Product Marketing at NICE, about how evolving technologies are affecting contact center performance.

Among the topics we discussed:

  • When you refer to digital engagement, what exactly do you mean? Are you referring to chatbots?
  • We see so much buzz about ChatGPT and AI solutions. What role does AI play in automating customer interactions?
  • How do you ensure your digital self service solutions align with the company’s overall CX objectives?
  • With the introduction of digital channels in contact centers, how has this impacted WFM? WFM solutions were built for phone calls; is there an impact by introducing them to the digital channel?
  • We are seeing a lot of buzz around the back office and how it has been siloed from the front office; it appears there is a desire to blend. What is the best approach to achieve this? Is this something that TTI analytics can help with?

Watch the video:



James Maguire

James Maguire has been reporting on emerging technology for more than 15 years. He has won two ASBPE Awards of Excellence for in-depth feature articles about cloud computing and artificial intelligence. He has covered the gamut of enterprise and consumer technology, and regularly communicates with leading IT newsmakers, vendors and analysts.

eWeek Logo

eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

TechnologyAdvice が所有・運営しています。 © 2026 TechnologyAdvice. 無断転載を禁じます

広告主に関する開示:このサイトに掲載されている製品の一部は、TechnologyAdvice が報酬を受け取っている企業のものです。この報酬は、製品がこのサイトのどこにどのように表示されるか(表示される順序など)に影響する場合があります。TechnologyAdvice は、市場で入手可能なすべての企業やすべての種類の製品を掲載しているわけではありません。