OpenAI Partners With McKinsey, BCG, and Accenture to Accelerate Enterprise AI

OpenAI has announced new deals with several consultancy firms to help enterprises define their AI strategy and accelerate the deployment of agents.

The ChatGPT operator has formed “Frontier Alliances” with Accenture, Boston Consulting Group (BCG), Capgemini, and McKinsey. The initiative is designed to extend OpenAI’s tools and resources, including its Frontier intelligence layer for connecting disparate systems, as well as Forward Deployed Engineers and other technical specialists who support implementation.

It’s a win-win for OpenAI, which will reap the benefits of these consultancies offering GPT to enterprise clients while not having to provide as much technical support to set them up. It also shows how stretched OpenAI’s resources are at the moment, with the company’s willingness to provide tools and technical experts to consultancies.

“AI alone does not drive transformation. It must be linked to strategy, built into redesigned processes, and adopted at scale with aligned incentives and culture to deliver sustained outcomes,” said Boston Consulting Group CEO Christoph Schweizer. “Our expanded partnership combines OpenAI’s Frontier platform with BCG’s deep industry, functional and tech expertise to drive measurable impact with safeguards from day one.”

According to OpenAI chief financial officer Sarah Friar, enterprise customers accounted for 40% of revenue in January. She expects that share to rise to around 50% by the end of the year.

OpenAI looks to regain momentum in enterprise

The move comes as OpenAI seeks to regain ground in the enterprise market following a series of high-profile announcements from rivals Anthropic and Google. Anthropic, in particular, has launched sector-specific updates, including a legal tool to read and analyze court documents and another targeting the financial sector. 

Anthropic’s Claude Code has also been widely praised as a leading tool for generative coding and code assistance. Competition between the companies has intensified in recent months, with Anthropic even using a Super Bowl advert to criticise OpenAI’s decision to introduce ads into ChatGPT.

Although OpenAI may have ceded some of the narrative momentum in enterprise, it remains the largest player in the space, even as Anthropic and Google narrowed the gap in 2025.

Enterprise may hold AI’s greatest value

Leadership in enterprise could ultimately prove more valuable than dominance in consumer chatbots.

While OpenAI has positioned AI assistants as the future of search, traditional search behaviour has proven resilient. Google recently said on an earnings call that users are not searching less, helped in part by the integration of AI Overviews and Gemini, and that revenue per user from search continues to rise.

For many consumers, text-based links remain sufficient, but chatbots need not compete solely as search alternatives. Their broader value may lie in enterprise use cases, from agent deployment and workflow automation to coding and other generative functions that embed AI directly into business operations.

Also read: ServiceNow and OpenAI have expanded their partnership to embed OpenAI models into ServiceNow workflows for agentic automation.