Latest Apple Store Opening in NYC Features New MacBooks, iPods
Latest Apple Store Opening in NYC Features New MacBooks, iPodsBy Nicholas Kolakowski
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Apple’s new Upper West Side store features a glass-cube design similar to Apple’s Fifth Avenue location.
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Within hours of the opening, the store seemed equally packed with visitors and red-shirted employees.
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Several new Apple devices and technologies were on view, including glass multitouch trackpads that support two-finger scrolling and right-clicking.
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Apple used much of the store’s real estate to highlight its iPod Shuffles, which now come in five colors and include either 2GB or 4GB of memory capacity. A voice-over feature announces the name and artist of the song being played.
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The Upper West Side store is Apple’s 280th retail location. Apple reportedly earned $3 billion from its first six months of retail operations in 2009.
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Apple plans on expanding its retail footprint dramatically, with 40 to 50 stores set to open in 2010. Locations will include London, Paris and Shanghai, according to the company.
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The new 21.5-inch iMac includes the multitouch “Magic Mouse” and a choice of dual-core or quad-core processors.
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Unlike Apple’s Fifth Avenue store, which is largely underground, the Upper West Side location features two floors: ground-level retail and basement Genius Bar.
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The minimalist architecture of the store includes a glass roof.
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The new MacBooks are lighter at 4.7 pounds, with a new battery that Apple claims will last up to 7 hours.
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The store’s Genius Bar was soon packed after the store’s opening.
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The store’s downstairs also includes shelves selling software and accessories.
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The new version of Apple’s iPod Nano can shoot video, play FM radio and features a bigger screen.
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Apple probably hopes that its new location will do as well as the Fifth Avenue one, which Bloomberg suggested rings up $350 million or more in annual sales.