Brian Wool is Vice President of Content Distribution at Localeze. With nearly 20 years of experience in database markets, Brian oversees all aspects of the company's client services efforts. Brian has been instrumental in the success of Localeze by establishing relationships with leading search companies and local search engine publishers alike. An expert in local Internet-search marketing, Brian has been a columnist covering various local-search issues, and is a frequent speaker at industry-leading local search conferences. Prior to joining Localeze, Brian held various positions at comScore Networks, Claritas and Equifax-National Decision Systems. He can be reached at brianwool@localeze.com.
Mobile local search application developers should closely evaluate the content providers they select. Content management can be a confusing market with a wide range of pricing models, but a data provider on the cheap may have a negative impact post-launch. Mobile searchers expect local-based applications to deliver correct and dynamic content quickly, and they will […]