Charisse Tabak, vice president of Client Services at Acceleration, helps clients get the most from their online marketing investments by getting technology, people and processes to work in harmony. She specializes in the areas of e-mail, paid search, online analytics, publisher and advertiser ad operations, plus the integration of online marketing with traditional marketing campaigns.Based in New York City, she brings more than 18 years of experience in media and advertising, spanning both traditional and online disciplines. Charisse has an MBA from the Graduate School of Business, University of Cape Town, as well as a BA from the University of Witwatersrand. She can be reached at ctabak@acceleration.biz.
The burgeoning online marketing industry has produced a veritable treasure trove of technologies and their associated tools to support your efforts. With this cache of options comes the need to be accurate in your selection, making sure the tools and technology matches the objectives. This article will highlight some basic principles to help ensure you […]