Don Reisinger

On April 20, Google was sent a letter from 10 countries around the world urging the search giant to do a better job of safeguarding user privacy. The letter specifically targeted the Google Buzz social networking service, as well as Google Street View. For its part, Google said it has commented on privacy issues in […]

Apple, unlike so many other companies in the tech business, is difficult to bet against. Although Apple has had its share of tough times, it is now enjoying unprecedented profitability. That success is due to the smart decisions Apple CEO Steve Jobs and his executives have made during the past decade. From doubling down on […]

Apple plans to release the iPad 3G on April 30 to those who have preordered the device and shoppers who plan to pick one up at the company’s retail locations. Now that a launch date has finally been confirmed, it’s time for consumers who have yet to order an iPad to consider which version of […]

As summer gets closer, the entire tech industry is waiting to see what Apple will unveil for its fourth-generation iPhone. Apple has already shown what it plans to do with the iPhone’s software going forward, but when it comes to the actual iPhone hardware, the company has been tight-lipped, allowing tech pundits to speculate on […]

Over the past four months, Microsoft hasn’t spent too much time in the headlines. For the most part, the company has been in the shadows of Apple, Google, Twitter and other prominent tech companies that have done a better job of grabbing the spotlight. But that doesn’t mean all those headlines don’t have a direct […]

As Microsoft prepares to release Office 2010 to enterprise users and consumers in May and June, the product’s ability to compete with Web-based productivity suites, especially Google Docs, is being called into question. Some say by virtue of being available online and accessible from any computer, Google Docs is better than Office. Some experts also […]

10 Marketing Tips Dell and HP Need to Take from Apple by Don Reisinger Build Hype Apple is a master at building hype for its products. Part of that is due to the company’s legendary secrecy, but it’s also partly due to the company’s products. Apple realizes what consumers are looking for and it goes […]

10 Lessons Microsoft Has Learned Since Bill Gates Departure by Don Reisinger Put the Vista Era to Rest When Bill Gates his active role at Microsoft in 2008, the company was still touting the value of Windows Vista. Even Gates said that he believed Vista was a fine follow-up to XP. But as time wore […]

Although Google has yet to confirm that it’s working on a tablet computer that would compete with the iPad, it’s becoming increasingly likely that the search giant will try to supplant Apple as the leader in that market. The move underscores Google’s willingness to take on Apple anywhere it believes it can turn a profit. […]

Microsoft has dabbled in social networking, but most of its efforts have resided in the desktop and online, where it attempts to take on Google in search and advertising. Perhaps that’s why it’s so surprising that Microsoft is attempting to appeal to social networking fans with the Microsoft Kin One and Microsoft Kin Two. The […]