Elizabeth Bennett

Senior WriterElizabeth has been writing and reporting at Baselinesince its inaugural issue. Most recently, Liz helped Fortune 500 companies with their online strategies as a customer experience analyst at Creative Good. Prior to that, she worked in the organization practice at McKinsey & Co. She holds a B.A. from Vassar College.

Companies Gain by Swapping Software

No security alarms went off when ring maker Jostens recently lifted Best Buys homegrown application integration software. Thats because Minneapolis-based Jostens wasnt stealing from Best Buy. It was sharing—through...

The Whoops! Files: Local Government

Although the federal governments information-system miscues get a lot of attention, there are plenty of local- and regional-level snafus. Heres a sampling of a few recent projects that have...

Tool: The Benefits of Software Certification

Getting certified is a little like eating your veggies. Theres a sense that it must be good for your company, but the benefits arent always evident. A company-wide effort...

My Aching Technology Department

Sometimes its hard to know exactly where the pain in your information technology department comes from."Its like a patient who tells a doctor that his knee hurts, when its...

The Cost of Containment

A "standard" shipping container is 8 feet wide, 8.5 feet high and 20 feet long. It can hold as much as 19 tons of soft and hard goods. Only about 2%...

Latest Posts

Cisco and Megaport Partner to Simplify SD-WAN

Most enterprises today have some type of multi-cloud strategy, yet still face challenges when connecting to public and private clouds. The Internet provides “best...

Cloud Revenues Q1, 2022: Surfing an Ever Larger Wave

Recently, the three major US cloud providers, Amazon, Microsoft, and Google (which I refer to as AMG), announced their revenue numbers. As per usual,...

Dell Technologies World 2022 Touts Data-Driven Innovation

Last week at Dell Technologies World 2022, founder, chairman and CEO Michael Dell focused on concepts uniting technology and innovation, as well as the...

Intuit’s Nhung Ho on AI for the SMB Market

I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...

Cisco’s Thimaya Subaiya on Customer Experience in Tech Solutions

I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...